NEW YORK -- Instagram is rolling out a new "archive" feature that will let the users hide any of their posts from everyone else but keeping them safe to look at in private and/or restore to visibility.
When Instagrammers do not get the traction they want from their posts, they delete the content which also deprives Instagram of monetisable content. The company is now launching this feature "to keep you locked into the service", Tech Crunch reported on Monday.
"We are always testing new ways to improve the Instagram experience," a company spokesperson said.
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