Tuesday, 23 May 2017

How Google's trying to make the mobile web look less ugly

MOUNTAIN VIEW, Calif.—The company responsible for a large fraction of the hours we while away on the web isn’t happy with how inefficiently we spend that time on our phones.

At its I/O conference here, Google (GOOG, GOOGL) touted the progress of Accelerated Mobile Pages, an ambitious initiative to remake the mobile web into a faster, lighter and less irritating medium—yes, even the ads that help pay for it. That is a laudable effort, and the web giant has a good story to tell so far. But it also needs to address lingering concerns about its intentions.


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